The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs.
Frontiers in psychology · 2026
Abstract e pubblicazione originale
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advertising content characteristicsadvertising effectivenessmoderated mediation effectspsychological need fulfillmentsocial media platforms
Come citare questo studio
Yu Han. (2026). The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs.. Frontiers in psychology. DOI: 10.3389/fpsyg.2026.1831184
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