From entertainment to persuasion: how attitudes toward advertising shape responses to brand placement and television advertising.
Frontiers in psychology · 2026
Abstract e pubblicazione originale
L’abstract è consultabile nella fonte originale. Non viene ripubblicato qui perché non risulta verificata una licenza compatibile.
Leggi nella fonte originale ↗Parole chiave
attitude toward advertisingbrand attitudebrand placementconsumer decision-makingmedia psychologypurchase intentiontelevision advertisingPurchase IntentionMedia PsychologyTelevision AdvertisingBrand AttitudeAttitude Toward AdvertisingConsumer Decision-makingBrand Placement
Come citare questo studio
Li L. (2026). From entertainment to persuasion: how attitudes toward advertising shape responses to brand placement and television advertising.. Frontiers in psychology. DOI: 10.3389/fpsyg.2026.1963379
Consulta la pubblicazione originale ↗