Breaking the vicious cycle of health management: how compensatory strategies increase consumers' persistence after experiencing failure
Asia Pacific Journal of Marketing and Logistics · 2026
Abstract e pubblicazione originale
L’abstract è consultabile nella fonte originale. Non viene ripubblicato qui perché non risulta verificata una licenza compatibile.
Leggi nella fonte originale ↗Parole chiave
compensatory control theoryperceived controlphysical activitydietary managementfamiliaritynoveltyself-productionBehavioral Health and InterventionsMedia Influence and HealthHealth and Wellbeing Research
Come citare questo studio
Lan Zhang, Chundong Zheng, Xuemei Bian. (2026). Breaking the vicious cycle of health management: how compensatory strategies increase consumers' persistence after experiencing failure. Asia Pacific Journal of Marketing and Logistics. DOI: 10.1108/apjml-03-2026-0506
Consulta la pubblicazione originale ↗